Crusader Rabbit is the first animated series produced specifically for television. The concept of an animated series made for television came from animator Alex Anderson, who worked for Terrytoons Studios. Terrytoons turned down Anderson's proposed series, preferring to remain in theatrical film animation. Consequently, Anderson approached Jay Ward to create a partnership—Anderson being in charge of production and Ward arranging financing. Ward became business manager and producer, joining with Anderson to form "Television Arts Productions" in 1947. They tried to sell the series (initially presented as part of a proposed series, The Comic Strips of Television, which featured an early incarnation of Dudley Do-Right) to the NBC television network, with Jerry Fairbanks as the network's "supervising producer". NBC did not telecast Crusader Rabbit on their network, but allowed Fairbanks to sell the series in national syndication, with many NBC affiliates (including New York and Los Angeles) picking it up for local showings. WNBC-TV in New York continued to show the original Crusader Rabbit episodes from 1950 through 1967, and some stations used the program as late as the 1970s.