Inside the Superbrands S01E08 - Typhoo

Helen Skelton goes behind the scenes of Typhoo, and meets the team tasked with reinvigorating one of the UK's biggest tea brands following in light of a recent decline in sales. Helen also meets Su Pollard, the star of one of their most famous advertising campaigns, and sees Typhoo trying to become more sustainable as they trial a new plastic-free teabag.