Four proud B&B owners do battle to be named best value for money. The competition kicks off at Keats Cottage in Shanklin on the Isle of Wight with David and Ewa Woodward. They have a past in high-end hospitality and hotel inspecting, which they hope will give them the edge in the competition. In the rooms, Donna Taylor from Jasmine House in Leicestershire makes a hair-raising discovery. At dinner, mother and daughter team Lesley and Chloe Priestly, who run Soar Chapel in Wales, take a dislike to one of their competitors. Come breakfast Martin Hulme, accompanied by his partner Sara Williams and owners of Halliwell House in Cheshire, reveals a critical streak. But it's at feedback where David and Ewa are left wanting answers.