In October 2022, Ye, formerly known as Kanye West, drew widespread condemnation after wearing a White Lives Matter T-shirt at his Paris Fashion Show. That controversy was swiftly followed up with a series of antisemitic statements on social media. With his dangerous statements making global headlines, Ye doubled down by sharing dangerous and inflammatory mistruths during a series of interviews. In the face of backlash, Ye told the paparazzi that he was planning to run for president of the United States in 2024.
Unfolding against the backdrop of Ye's recent behaviour and his rumoured 2024 presidential campaign, this documentary sees award-winning journalist Mobeen Azhar travel to the United States to try and discover how one of America's most celebrated artists became a megaphone for hate and division.