In 1977, the small mountain village of Fukiya was designated as an Important Preservation District in recognition of the vintage red-brown townhouses that line its streets. Known in former days as a producer of a red pigment called "bengara," it became a popular tourist destination. But with an aging population, it has become more and more difficult to maintain the old houses and shops that make Fukiya so special. Faced with a crisis, 11 local residents with no business experience took a bold step to save their community for future generations. This program follows their progress as they create a corporation and set out to convert an old townhouse into a chic tourist guesthouse.