The first episode goes behind the doors of the Cadbury factory in the village of Bournville, near Birmingham, and meets builder John, who relives his experience of playing the Milky Bar Kid in the famous chocolate adverts of the 1970s. Goth artist Annabel creates a chocolate angel of death for an undertakers' party at a mortuary and there is a trip to Harrods to see the To'ak - at ú400 the world's most expensive chocolate bar.