Nicole is a 19-year-old local council worker and a self-confessed gamer who only owns one pair of jeans. She's low on body confidence and hates shopping. Hoping to win the battle to restyle Nicole are the Newcastle Gents, Glasgow Girls and Shoreditch Shoppers. In Glasgow, shopaholics Amanda, Claire and Sherrie try to introduce Nicole to an explosion of colour, with a radical plan for her hair. The second makeover is in Newcastle with childhood best friends Femi, Roderick and Fabian. These sharp dressers are determined to find her a new classic look. Then there are friends Lottie and Kathryn, bonded by a love of shopping in Shoreditch. They want to show Nicole that body love and confidence can make any outfit look good.