Cool Japan S2014E11 - Yuru-chara

On-the-street interviews revealed how so many Japanese people are interested in Yuru-chara. 'Sanomaru' from Sano city, Tochigi Pref., ranked top in its nationwide popularity contest. This character wearing a ramen bowl cap and carrying a potato fried sword, both the city's specialty, play an important role in revitalizing the local town. We also encountered a perfect combination of high technology and craftsmanship at the factory manufacturing fully-body costumes, an item indispensable to Yuru-chara. How will Yuru-chara, the latest fad in Japan, meet the eyes of our foreign guests?