The Professionals S2018E17 - Walk in the Center of a Sunny Street: Yoko Shibata, Brand Producer

From a five-star hotel to a line of popular sweets, and a shopping mall for a new era that has grabbed the spotlight -- these are some of the hits created by Yoko Shibata, a brand producer who excels at capturing the mood of the times. With a client list of top Japanese firms, she taps into the core values of companies and their products to dream up new brands that resonate with consumers. In the summer of 2018, Shibata juggles 2 major jobs -- rejuvenating a major café chain, and devising a brand concept for an innovative new beauty business. Follow a hit maker who creates brands with value that withstand passing fads, and stand out in a world flooded by goods and services.