How Do They Really Do It? S2022E03 - Primark: How Do They Do It?

Documentary delving into the secrets of the UK's biggest clothing retailer, revealing how a small Irish department store grew to become a high-street behemoth. The programme shows how the company's unique approach to advertising gets it plenty of publicity without a big outlay, and looks at how stores are carefully designed and curated to get customers through the door and spending freely.