Rufus persuades Bert to advertise his restaurant on TV. This is about a television commercial for Ben's Diner. The boys decide not to hire professional actors since the trend today is for the natural sound of how people talk to each other. Of course, the most natural person Bert knows is Rufus and viceversa so they hire themselves and the fun begins. After fluffing their lines in a TV commercial, Bert and Rufus decide to sponsor a ladies' bowling team.