At Christmas S01E02 - Inside Aldi at Christmas

The retailer's build-up to the 2022 festive period, a time when it is determined to compete against its more established rivals and become the number one Christmas supermarket. Success is all about delivering high quality at low prices, but with a giant panna cotta disintegrating in the test kitchen and a factory struggling to produce a Yorkshire pudding smothered with pigs in blankets, the lead-in is far from smooth. Meanwhile, store manager Lee faces the daunting challenge of opening the company's 986th store during a bleak mid-winter of rising costs.