Jamie Oliver leads the quest to find the next big name in cookery, as foodies from all walks of life pitch compete for the chance to publish their own cookbook. The contestants must pitch their ideas and serve their signature dishes to Louise Moore, MD of Penguin Michael Joseph, food critic Jimi Famurewa and cookbook author Georgina Hayden, with the eventual winner being awarded their very own publishing deal. The first six cooks nervously await their turn to prepare a dish that best explains the concept and appeal of their potential book idea.