Start Up S06E11 - J. Rieger & Co. / Kansas City, MO

In the 1800's, J. Rieger & Co. was the largest mail-order whiskey maker in the U.S when prohibition forced them to permanently shut their doors. 90 years later, Kansas City bartender Ryan Maybee discovered a faint Rieger billboard on the site of his new establishment and made it his lives mission to resurrect the brand with the only remaining heir to the Rieger name. Watch how Maybee and Andy Rieg