Yasuhide Kadogawa, Fish Shop Owner Fish shop owner Yasuhide Kadogawa is affectionately known to customers and friends alike as "Mr. Cat". He's also a keen judge of seafood who's passionate about research. When he spots something unfamiliar at the market, he buys it and immediately looks it up. If he's still puzzled, he turns to a university professor who's a friend for help. Kadogawa says improving his understanding of habitats and behavior helps make his assessments more accurate. And he's enthusiastic about sharing his wealth of knowledge with the next generation. He makes time to visit clients and offer suggestions to young chefs about the most delicious ways to prepare fish. More than a few customers entrust Kadogawa when they plan special menus. "Unless we pass down Japan's culture, it can't be preserved". With these words, Kadogawa is nurturing knowledge about Japan's fish-based food culture.