Documentary series with Eamonn Holmes and Ruth Langsford, exploring the lavish and luxurious lifestyles of the super-rich. David Sullivan is one of Britain's newest billionaires, who bought out West Ham Football Club. Eamonn hops on board a super-yacht, while Ruth takes tries on a watch valued at ú1.4m, and meets designer Melissa Odabash, maker of the 'Ferrari of bikinis'.