Start Up S08E06 - Ash and Erie / Detroit, MI

Like 30% of American men under 5'8 in height, Steven Mazur and Eric Huang have always had a difficult time finding clothes that fit them properly. So, they took matters into their own hands and decided to do something about it. After lots of research, a successful IndieGoGo campaign and a trip to the Shark Tank, Ash and Erie is now the industry leader in "smaller guys" apparel. This is story about necessity truly being the mother of invention.