Cool Japan S2013E26 - Otoriyose

It's amazing to find through our interviews in town so many people actually use Otoriyose. A system to have local specialties delivered to your home. Fruits and sweet treats seem to be popular among women and alcohol beverages and seafood products, for men. It's also often used as gifts. An established restaurant in Kamaishi city, Iwate, has survived through the crisis of the great earthquake disaster with the sales of their Otoriyose seafood products. Package delivery companies support Otoriyose through their efficient cool delivery system of frozen and refrigerated products. How will foreigners value Japanese Otoriyose culture?