Japan 7 Days S2011E31 - Overcoming rumors and marketing Fukushima

A stall set up in Tokyo's Tsukiji Market is selling vegetables and fruit picked each morning in the Fukushima prefecture village of Tamakawa. Tsukuji is Japan's biggest wholesale market and attracts large numbers of visitors. Farmers from the village hope the shop will help them overcome concerns that their produce might be contaminated by radiation. Tamakawa is separated from the Fukushima nuclear power plant by more than 50 km. Sales people from the prefecture working at Tsukuji do their best to dispel the rumors. Others at the market are also providing support. Members of an NPO there are updating recipes on the Internet using Fukushima vegetables in an attempt to boost sales. Other news: - Bargain-hunting to benefit from a stronger yen - Nadeshiko Japan practices for Olympic qualifying rounds