NHK World Prime S2018E16 - Nike's Backstory: Unknown Bonds with Japan

"Shoe Dog", the memoir by Nike founder Phil Knight, has been an unexpected hit in Japan. It candidly talks about how more than 40 years ago, Knight's fledgling running shoe business was in danger of going under – until a Japanese company came to the rescue. Just how did this happen? Interviews with people involved at the time reveal a group of businessmen taking on continuous risk during Japan's era of high economic growth. In this program, we chase after the hidden story behind a global company's beginnings and the spirit of the Japanese trading company employees who supported him.