Ola Braanaas is rich, but he is not like most rich people. He lives alone in a converted farmhouse on an islet in the sea, Svinøyna in Gulen. He has spent NOK 35 million to save an old trading town from decay, and he does not expect to get it back. It is better to spend the money on culture, on something that lasts, than to waste it on the stock exchange, says Braanaas.