Rising S2017E07 - Magazine Bringing Local Food to Consumers

In 2013, from earthquake-hit northeastern Japan, Hiroyuki Takahashi launched a new kind of food magazine. Packaged together with local ingredients, the publication offers insights into producers' philosophies alongside the chance to try their wares, while you can also order produce via a dedicated social network and app. The model proved a hit and has since spread across Japan, spawning over 30 similar magazines linking other provincial areas to consumers in the major cities.