Cool Japan S2012E35 - Joshi

"Joshi Power"is refocused after impressive performance during the London Olympics. In these days, we hear the word "Joshi" quite often such as "Joshi power boost", "Joshikai."What is "Joshi" really? We had conducted the survey in the city to find out. And we visited a car manufacture that has developed a car targeted for women. We interviewed the "Joshi" team that developed the car for women. Also, we followed the "Joshikai" that is happening in the city. How does Japanese "Joshikai" differ from "Girls night out." Our foreign guests will look into true meaning of "Joshi."