Craftsman Shingai Koichiro has devoted his life to making cotton futons. Orders from customers with issues like back pain come in from across the country, with a wait of up to 6 months. Each futon is completely made-to-order to fit the customer's physique. Shingai uses only the finest cotton from around the world, making his own unique blend in pursuit of the ideal firmness and texture. Handwritten in chalk on the walls of his factory are numerous phrases to fill himself with inspiration. Among them: "Do something anyone can do, more than anyone can." We follow this craftsman as he puts his heart and soul into making futons.