Reggie Weston is the wealthy, fast-living publisher of the racy "girlie" magazine, "Bronco," with whom Sunwest pilot Doug March is feuding over the affections of an attractive woman. Old chums, Reggie and March, have always competed with one another, with March envying Reggie's luxurious lifestyle and Reggie envying March's glamourous jet-pilot image. Now, in Reggie's fabulous mansion, amid a zany toga party, they are battling over Reggie's curvy fiancée. Meanwhile. Sunwest stewardess Lisa Benton is trying to fend off a Bronco photographer who is determined to photograph her for a centerfold.