How Do They Really Do It? S2023E05 - Aldi's Middle Aisle: How Do They Really Do It?

Documentary exploring how the supermarket chain keeps customers coming back for more, shedding light on how Aldi manages to sell its products at bargain basement prices. Bez from Happy Mondays tries out Aldi beer and Jason Manford's brother Colin tests out its own-brand ketchup, and there is a visit to Leicester-based bakery Gearys, who supply Aldi's in-store products.