Caoimhe Ní Chathail and Proinsias Ó Coinn are on a mission to get us thinking differently about our wardrobes. Challenging four fashionistas to alter their shopping habits, supporting them in reducing, reusing and recycling their clothes. Caoimhe heads to Cobh, Co Cork to meet Dónall, who has turned online shopping into an expensive habit for himself. New clothes give him real satisfaction, but can Caoimhe and Proinsias show him that he can get the same buzz from other hobbies than shopping? To help combat his habits, Caoimhe and her helpers confiscate his clothes for further analysis, leaving Dónall with just 15 items of clothing for a fortnight. And to make things more difficult, he is also on a shopping ban. The team is also joined by fashion psychologist Dr Dion Terrelonge, who tries to help Dónall get a handle on his fast-fashion shopping.